Roma
Classic Roma
Milano
Wavy Milano
Venezia
Kettle Venezia
Pisa
Sticky Pisa
Napoli
Tomato Napoli
Puglia
Mint Chili Puglia
Firenze
Paprika Firenze
Capri
Lime Capri

La vita è buona La vita è buona

San Carlo

“La Vita è Buona” – life is good – speaks to the Italian way of living life; a life made of simplicity and filled with joy. For us Italians it’s always time to smile, to chat with friends and share a snack together.

A single bite of San Carlo will bring you straight to the heart of Italia, a place where you can indulge in “La Vita è Buona”. Be prepared to immerse yourself in a tasteful trip through the most iconic Italian cities where sensational flavors will brighten your soul and your palate.

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Discover all
San Carlo Snacks!

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SanCarlo_pack_new_wavy
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SanCarlo_pack_new_paprika
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Roma Classica

CLASSIC
POTATO CHIPS

Carefully selected quality potato slices made irresistible with just a sprinkle of salt!

Milano Wavy

WAVY
POTATO CHIPS

Wavy chips are thick and crinkled to fulfil any crunch craving, and they’re perfect as a base for your own gourmet creations.

Venezia Kettle

KETTLE COOKED
SEA SALT POTATO CHIPS

Crafted with love, the Kettle cooked chips are San Carlo most traditional recipe for a crispy and crunchy bite!

Pisa Sticks

POTATO
STICKS

Plain and crunchy in a different way – Potato Sticks are small in size but big in flavour, delighting you with their tiny bites.

Napoli Tomato

TOMATO FLAVOUR
POTATO CHIPS

The tomato is the must-have ingredient in the Italian cuisine: savour the San Carlo chips that taste like the sunshine of Italy.

Puglia Mint Chili

MINT & CHILI PEPPER
FLAVOUR POTATO CHIPS

Lose yourself in the unexpected mix of spice and zest that makes San Carlo Mint and Chilli Pepper totally irresistible.

Firenze Paprika

PAPRIKA FLAVOUR
POTATO CHIPS

An Italian journey into the spicy world of paprika: the sweet flavour you could never have enough of.

Capri Lime

LIME PINK PEPPER
FLAVOUR POTATO CHIPS

San Carlo Lime and Pink Pepper is an explosion of zesty lime and delicate hint of pink pepper satisfying every single taste bud.

Italy's N°1 Potato Chips

N°1 Potato Chips in Italy

Since 1936 we are in the heart of Italians by using only prime ingredients and following traditional recipes which bring out the country’s finest tastes.

We are proud to be: N° 1 Potato Chips in Italy!

(Source: Nielsen, Potato Chips Market, Value, December 2019 - December 2020, Modern Distribution)

Wavy Milano
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