“La Vita è Buona”
– life is good – speaks to the Italian way of living life; a life made of simplicity and filled with joy.
For us Italians it’s always time to smile, to chat with friends and share a snack together.
A single bite of San Carlo will bring you straight to the heart of Italia, a place where you can indulge in “La Vita è Buona”. Be prepared to immerse yourself in a tasteful trip through the most iconic Italian cities where sensational flavors will brighten your soul and your palate.
Carefully selected quality potato slices made irresistible with just a sprinkle of salt!
Wavy chips are thick and crinkled to fulfil any crunch craving, and they’re perfect as a base for your own gourmet creations.
Crafted with love, the Kettle cooked chips are San Carlo most traditional recipe for a crispy and crunchy bite!
Plain and crunchy in a different way – Potato Sticks are small in size but big in flavour, delighting you with their tiny bites.
The tomato is the must-have ingredient in the Italian cuisine: savour the San Carlo chips that taste like the sunshine of Italy.
Lose yourself in the unexpected mix of spice and zest that makes San Carlo Mint and Chilli Pepper totally irresistible.
An Italian journey into the spicy world of paprika: the sweet flavour you could never have enough of.
San Carlo Lime and Pink Pepper is an explosion of zesty lime and delicate hint of pink pepper satisfying every single taste bud.
Since 1936 we are in the heart of Italians by using only prime ingredients and following traditional recipes
which bring out the country’s finest tastes.
We are proud to be: N° 1 Potato Chips in Italy!
(Source: Nielsen, Potato Chips Market, Value, December 2019 - December 2020, Modern Distribution)