“La Vita è Buona”
– life is good – speaks to the Italian way of living life; a life made of simplicity and filled with joy.
For us Italians it’s always time to smile, to chat with friends and share a snack together.
A single bite of San Carlo will bring you straight to the heart of Italia, a place where you can indulge in “La Vita è Buona”. Be prepared to immerse yourself in a tasteful trip through the most iconic Italian cities where sensational flavors will brighten your soul and your palate.
Enjoy the best known Italian raw sauce in the world paired with the highest quality potato chips! Discover the Pesto flavour: an unforgettable Italian experience of taste.
Carefully selected quality potato slices made irresistible with just a sprinkle of salt!
Wavy chips are thick and crinkled to fulfil any crunch craving, and they’re perfect as a base for your own gourmet creations.
Crafted with love, the Kettle cooked chips are San Carlo most traditional recipe for a crispy and crunchy bite!
The tomato is the must-have ingredient in the Italian cuisine: savour the San Carlo chips that taste like the sunshine of Italy.
Lose yourself in the unexpected mix of spice and zest that makes San Carlo Mint and Chilli Pepper totally irresistible.
An Italian journey into the spicy world of paprika: the sweet flavour you could never have enough of.
San Carlo Lime and Pink Pepper is an explosion of zesty lime and delicate hint of pink pepper satisfying every single taste bud.
Since 1936 we are in the heart of Italians by using only prime ingredients and following traditional recipes
which bring out the country’s finest tastes.
We are proud to be: N° 1 Potato Chips in Italy!
(Source: Nielsen, Potato Chips Market, Value, May 2021 - May 2022, Modern Distribution)
Simple and crunchy: San Carlo Bruschetti Classic are tiny slices of toasted and fried bread, always golden and fragrant.
When you bite a Classic Tarallo you are eating Puglia: its perfumes, its landscapes, its sun and its millenary recipes.
Discover the irresistible, fresh and aromatic Taralli Rosemary: the ideal snack at any time of the day!
Taralli Onion and Black Olives are the perfect choice for those who love tasty and inimitable flavors!
Crunchy and crumbly, Grissini Classic are enriched with the unique flavor of extra virgin olive oil.
Artisan-flavored breadsticks with garlic and selected herbs: for a tasty and unexpected result!